Six months. Four events. Three labels. Here's what New York City had to say — blind.
across the NWLB circuit
Over the past six months, wines from Ernst Loosen's portfolio have appeared at four NWLB events across New York City — poured blind to audiences that had no idea what they were drinking.
This report captures how three distinct labels — Weingut Villa Wolf, Loosen Bros, and J. Christopher Wines — landed with real NYC consumers across a mix of public tastings, industry events, and private experiences. No softballs. No leading questions. Just honest reactions from people who didn't know the name on the bottle.
What follows is a wine-first look at those results: what the data says, what it means, and what it tells you about how your portfolio is landing in one of the world's most competitive wine markets.
Anyone can run a tasting. What NWLB produces is something harder to fake: honest consumer reactions from people who didn't know what they were drinking.
Pinot Noir Rosé
Weingut Villa Wolf · NWLB Tournament of Champions · Dear Mama, NYC · December 2025
The Villa Wolf opened the evening — a deliberate first impression before 30 players turned their attention to four blind wines. By the end of the night, after tasting, scoring, and debating the full flight, 20% of the room still named it their favorite. Although it was poured as the welcome wine, it held its own against everything that came after.
Riesling
Loosen Bros · The Event Planner Expo 2025 · Multi-venue, NYC · October 2025 · Fight Club @ Central Synagogue · April 2026
We put four non-alcoholic wines in front of 55 event industry professionals, blind. Dr. Lo — a dealcoholized Mosel Riesling from Ernst and Thomas Loosen — had the highest "no way" rate in the flight: 58% of the room had no idea it wasn't alcoholic. That's the wine doing its job. The same group told us N/A demand at their events is growing — 69% of them said so.
Nearly the entire room said they'd put a non-alcoholic option on their next event menu.
The event planners in this room aren't just early adopters of N/A wine — they're actively looking for reasons to serve it. Accommodating guests who don't drink while keeping the wine experience intact was the dominant driver. But 16 people said something more valuable — they'd serve it simply because it's good.
69% said N/A demand at their events has grown.
The category has momentum. Dr. Lo is well-positioned to move with it.
How is the alcohol removed? Is it pregnancy-safe? Is it halal or kosher?
These are the questions this room asked — and they're not objections. They're the questions of someone who wants to say yes but needs the information to get there. A product education roadmap, hiding in plain sight.
Pinot Noir
J. Christopher Wines · A Supernatural Blind Wine Tasting · The Walker Loft, NYC · October 2025
Six wines were poured at A Supernatural Blind Wine Tasting in October 2025, including a $76 biodynamic Pomerol from Chateau Gombaude Guillot. When 28 players were asked which red made the strongest impression, 43% named the Volcanique. It made the strongest impression of any red in the room — which, for a wine this distinctive, might be exactly the point.
No Wine Left Behind is a data-driven tasting platform — and a damn good time. We host blind tasting events built around storytelling, discovery, and genuine reaction, which means the consumer insights we deliver to the wine trade are the real deal: unfiltered opinions from real drinkers, captured in the moment through our digital blind-tasting game.
Our events are rooted in one of the country's most influential wine markets, and the evidence-based narratives we produce support brand growth, trade pitches, and strategic marketing in ways that polished focus groups simply can't. We give the industry what it's been missing — honest, human data on how modern drinkers actually perceive and choose wine. No jargon. No pressure. No wine left behind.
Reach us at info@knowwineleftbehind.com or follow along at @_no_wine_left_behind_.