The Results
Colangelo & Partners at the Festival
10 wines. 125 guests. Every result below is from a fully blind tasting — no labels, no context, just the wine in the glass.
2024 Pine Ridge Chenin Blanc-Viognier
Pine Ridge Vineyards · Clarksburg & Lodi, California · USA
Retail: $16
The Story
This blend started as an experiment in 1995 — Gary Andrus, a former US Olympic downhill skier turned Napa winemaker, wanted to see what Chenin Blanc could do outside the usual Cabernet playbook. Colleen FitzGerald now makes the wine, keeping it cold-fermented and zero-oak to hold onto what makes it worth drinking: pure, restless fruit at $16.
#2 of 55
Festival Rank
Top 4%
Percentile
This wine OUTPERFORMED the Chenin Blanc average and all other USA wines at the festival across all three metrics.
Dinner Party Confidence
3.73 / 5
The Angle
The metrics are clean for the price. A 3.60 memorability and 3.67 purchase intent in a blind room of 125 means people were paying attention — and then reaching for their wallets. The perceived value story is the pitch: guests assigned this wine a median value of $20, and it retails for $16. That's a proof point. Use it directly in sales conversations and social content.
Guests described this wine as Bright
and Juicy.
Honeysuckle ×7
Lemon ×7
Pear ×7
Apple ×6
Peach ×6
Passionfruit ×5
Pricing Intelligence
Guests landed this wine right where it sits.
Price Band
$15–$25
Value Signal
Right on the Money
Pricing Takeaway
Guests placed this wine in the $15–$25 range — exactly where it retails. That kind of alignment is rarer than it sounds, especially for a white blend. It also came with a memorability score of 3.60 and purchase intent of 3.67, which tells you people not only priced it correctly but liked it enough to come back for it. When perception and price are this close, the job is simple: make sure more people encounter it.
Varietal Comparison
How Does It Stack Up?
A peer comparison groups 2024 Pine Ridge Chenin Blanc-Viognier against other wines made from the same primary varietal at the festival — the wines most likely to share shelf space, placement, and consumer attention.
| # |
Wine |
Winery |
Country |
Price |
| 2 |
2024 Pine Ridge Chenin Blanc-Viognier |
Pine Ridge Vineyards |
USA |
$16 |
| 12 |
2024 Zephyr Wells Chenin Blanc 'Le Pineau' |
Zephyr Wells |
USA |
$25 |
| 39 |
2023 Backsberg Gravel Road Chenin Blanc |
Backsberg Family Wines |
South Africa |
$18 |
→ A $16 Chenin Blanc ranking above every other Chenin in the room — the full score breakdown is in the Deep Dive. The Deep Dive answers this.
Style Comparison
Among All Whites
A second comparison groups this wine against all whites poured at the festival — showing where it sits within its broader competitive set.
| # |
Wine |
Winery |
Country |
Price |
| 1 |
2021 Georg Albrecht Schneider Paterberg Riesling Kabinett |
Georg Albrecht Schneider |
Germany |
$18 |
| 2 |
2024 Pine Ridge Chenin Blanc-Viognier |
Pine Ridge Vineyards |
USA |
$16 |
| 3 |
2024 OTU Estate Sauvignon Blanc |
OTU Wines |
New Zealand |
$19 |
| 7 |
2021 Georg Albrecht Schneider Vom Kalk Riesling |
Georg Albrecht Schneider |
Germany |
$19 |
| 8 |
2023 Maison Prosper Maufoux Macon Villages |
Maison Prosper Maufoux |
France |
$24 |
| 12 |
2024 Zephyr Wells Chenin Blanc 'Le Pineau' |
Zephyr Wells |
USA |
$25 |
→ #2 among all whites — see how every metric stacks up against the full white wine field in the Deep Dive. The Deep Dive answers this.
2022 J. Lohr Tower Road Petite Sirah
J. Lohr Vineyards & Wines · Paso Robles AVA · USA
Retail: $35
The Story
The first wine J. Lohr ever made — back in 1975 — was a Petite Sirah. Jerry Lohr, a former civil engineer who worked on NASA heat shield technology before turning to farming, built this estate from the ground up. Cynthia Lohr now leads the brand. Paso Robles Petite Sirah is the grape in its element: inky, structured, built for a table.
#4 of 55
Festival Rank
Top 7%
Percentile
This wine OUTPERFORMED the Syrah/Petite Sirah average and all other USA wines at the festival across all three metrics.
Dinner Party Confidence
4.00 / 5
The Angle
A 4.0 Dinner Party Confidence score is the second-highest in the entire festival. That number is specific: guests weren't just enjoying this wine, they were mentally serving it to other people. The pricing gap — $30 perceived versus $35 retail — is the thing to work. Petite Sirah is still a grape worth introducing to younger NYC buyers. The NASA-to-farming origin and Cynthia Lohr's leadership are exactly the kind of human context that closes a $5 gap. Lead with the DPC score and the story; let the price do the rest.
Guests described this wine as Bold
and Rich.
Blackberry ×7
Plum ×6
Pepper ×5
Licorice ×4
Leather ×4
Cherry ×3
Pricing Intelligence
Guests landed this wine right where it sits.
Price Band
$25–$35
Value Signal
Right on the Money
Pricing Takeaway
Guests put this one in the $25–$35 range — right in line with its retail price. For a Petite Sirah, that's meaningful. The varietal doesn't always register clearly in a blind tasting, but this one landed with confidence. Memorability sat at 3.81 and purchase intent at 3.76 — both strong. When a wine this assertive shows up at a price that feels exactly right, that's a straightforward win.
Style Comparison
Among All Reds
A second comparison groups this wine against all reds poured at the festival — showing where it sits within its broader competitive set.
| # |
Wine |
Winery |
Country |
Price |
| 4 |
2022 J. Lohr Tower Road Petite Sirah |
J. Lohr Vineyards & Wines |
USA |
$35 |
| 5 |
2021 Le Anfore di Elena Casadei Sangiovese Toscana IGT |
Le Anfore di Elena Casadei |
Italy |
$26 |
| 10 |
2022 McCollum Heritage 91 Pinot Noir |
McCollum Heritage 91 |
USA |
$55 |
| 11 |
2021 Kapistoni Budeshuri Saperavi |
Kapistoni Winery |
Georgia |
$33 |
| 13 |
2022 Silver Heights The Last Warrior Red |
Silver Heights |
China |
$30 |
| 15 |
2020 Backsberg Pumphouse Shiraz |
Backsberg Family Wines |
South Africa |
$24 |
→ The only Petite Sirah in the festival, ranked top 7% — see the full red wine comparison in the Deep Dive. The Deep Dive answers this.
2021 Le Anfore di Elena Casadei Sangiovese Toscana IGT
Le Anfore di Elena Casadei · Toscana IGT · Italy
Retail: $26
The Story
Elena Casadei ferments this wine in terracotta amphorae from two of the oldest winemaking traditions on earth — Georgia and Impruneta, Tuscany. The estate, Castello del Trebbio, is Demeter biodynamic certified, sitting at 400-450m in the Chianti Rufina hills. No added yeasts, no temperature control. Elena makes this wine on land her family has farmed since 1968.
#5 of 55
Festival Rank
Top 9%
Percentile
This wine OUTPERFORMED the Sangiovese average at the festival across all three metrics.
Dinner Party Confidence
3.78 / 5
The Angle
A 3.72 purchase intent and 3.78 DPC in a blind room says guests wanted this wine twice over — once for themselves, once for company. The amphora winemaking is the edge for NYC younger buyers: natural, ancient-method production from a woman-run biodynamic estate in Chianti Rufina. Guests valued it at $30 against a $26 retail. The wine is priced below what the room thought it was worth — use that.
Guests described this wine as Earthy
and Bold.
Cherry ×5
Plum ×4
Leather ×4
Blackberry ×3
Pepper ×3
Baking Spices ×3
Pricing Intelligence
Guests landed this wine right where it sits.
Price Band
$25–$35
Value Signal
Right on the Money
Pricing Takeaway
This one landed in the $25–$35 range — consistent with its retail price. An amphora-fermented Sangiovese from Tuscany could easily land in unfamiliar territory for a blind NYC crowd, but it didn't. Memorability came in at 3.61 and purchase intent at 3.72. That combination — correct pricing, solid intent — suggests the wine is communicating clearly on its own, without needing context to land.
Varietal Comparison
How Does It Stack Up?
A peer comparison groups 2021 Le Anfore di Elena Casadei Sangiovese Toscana IGT against other wines made from the same primary varietal at the festival — the wines most likely to share shelf space, placement, and consumer attention.
| # |
Wine |
Winery |
Country |
Price |
| 5 |
2021 Le Anfore di Elena Casadei Sangiovese Toscana IGT |
Le Anfore di Elena Casadei |
Italy |
$26 |
| 34 |
2023 Istine Chianti Classico |
Istine |
Italy |
$34 |
→ Two Sangioveses, both Italian, $8 apart in price — the full score comparison is in the Deep Dive. The Deep Dive answers this.
Style Comparison
Among All Reds
A second comparison groups this wine against all reds poured at the festival — showing where it sits within its broader competitive set.
| # |
Wine |
Winery |
Country |
Price |
| 4 |
2022 J. Lohr Tower Road Petite Sirah |
J. Lohr Vineyards & Wines |
USA |
$35 |
| 5 |
2021 Le Anfore di Elena Casadei Sangiovese Toscana IGT |
Le Anfore di Elena Casadei |
Italy |
$26 |
| 10 |
2022 McCollum Heritage 91 Pinot Noir |
McCollum Heritage 91 |
USA |
$55 |
| 11 |
2021 Kapistoni Budeshuri Saperavi |
Kapistoni Winery |
Georgia |
$33 |
| 13 |
2022 Silver Heights The Last Warrior Red |
Silver Heights |
China |
$30 |
| 15 |
2020 Backsberg Pumphouse Shiraz |
Backsberg Family Wines |
South Africa |
$24 |
→ #1 among Italian reds in the festival — see how it ranks across the full red wine field in the Deep Dive. The Deep Dive answers this.
NV Vilarnau Rosé Delicat Cava Brut Reserva
Vilarnau · DO Cava / DO Penedes, Catalonia · Spain
Retail: $18
The Story
Eva Plazas grew up down the road from the Vilarnau estate, joined the winery straight out of her master's program in 1996, and has led winemaking ever since. The label is trencadís mosaic — Gaudí's broken-tile technique applied to Catalan Modernism. Certified organic since 2016, 15 months on lees. A $18 traditional method rosé Cava made by someone who has been doing exactly this for nearly 30 years.
#6 of 55
Festival Rank
Top 11%
Percentile
Ranked in the top 11% of the festival — one of the strongest placements in a blind tasting of 55 wines from 14 countries.
Dinner Party Confidence
3.61 / 5
The Angle
A 3.61 DPC at $18 means guests were confident putting this on their dinner table — not just ordering it at a bar. The perceived value ran above retail (median $20 vs $18), so the quality story is communicating itself even without the label. For NYC younger drinkers, a $18 organic Cava from a woman who has been making it for nearly 30 years has real content. Lead with the table-confidence score and the Catalan origin story.
Guests described this wine as Crisp
and Bright.
Apple ×10
Grapefruit ×8
Cherry ×7
Strawberry ×6
Honey ×6
Almond ×5
Pricing Intelligence
Guests landed this wine right where it sits.
Price Band
$15–$25
Value Signal
Right on the Money
Pricing Takeaway
Blind, guests put this wine in the $15–$25 range — right where it retails. For a Cava that ranked #1 among all sparklings in the festival, that alignment is a good sign — it's not outrunning its price point, and it's not being undervalued either. The wine delivered a strong enough experience to top the sparkling category, and guests priced it accurately. That's a clean position to be in.
Style Comparison
Among All Sparklings
A second comparison groups this wine against all sparklings poured at the festival — showing where it sits within its broader competitive set.
| # |
Wine |
Winery |
Country |
Price |
| 6 |
NV Vilarnau Rosé Delicat Cava Brut Reserva |
Vilarnau |
Spain |
$18 |
| 9 |
2025 Santa Julia 'La Mantis' Pet Nat Sparkling |
Bodega Santa Julia |
Argentina |
$23 |
| 22 |
NV Maison Prosper Maufoux Cremant de Bourgogne |
Maison Prosper Maufoux |
France |
$24 |
| 25 |
NV Kind of Wild Wines Cava |
Kind of Wild Wines |
Spain |
$26 |
| 31 |
2023 ECR Vintners Blanc de Blancs Sparkling |
ECR Vintners |
USA |
$42 |
→ #1 among all sparklings — see how it ranks against every other sparkling in the festival in the Deep Dive. The Deep Dive answers this.
2022 McCollum Heritage 91 Pinot Noir
McCollum Heritage 91 · Chehalem Mountains AVA, Willamette Valley, Oregon · USA
Retail: $55
The Story
CJ McCollum — NBA guard, serious wine person — named this estate after the street he grew up on in Canton, Ohio, his birth year, and his family name. He and his wife Elise bought 318 acres in Yamhill-Carlton in 2021. Gina Hennen makes the wine across 6 hillside vineyards in the Chehalem Mountains. LIVE certified sustainable, Salmon-Safe certified.
#10 of 55
Festival Rank
Top 18%
Percentile
This wine OUTPERFORMED the Pinot Noir average and all other USA wines at the festival across all three metrics.
Dinner Party Confidence
4.05 / 5
The Angle
The quality signal is strong: 3.81 purchase intent and a 4.05 DPC in a blind room. Guests wanted to buy it and put it in front of everyone they know. The $25 pricing gap — $30 perceived versus $55 retail — isn't a quality problem; the scores make that clear. It's a context gap. The CJ McCollum story drives awareness; Gina Hennen's winemaking and Chehalem Mountains terroir justify the price. Those two things need to travel together every time this wine is in front of a buyer.
Guests described this wine as Bold
and Smooth.
Blueberry ×5
Plum ×4
Cherry ×4
Cedar ×3
Leather ×3
Vanilla ×3
Pricing Intelligence
Guests placed this wine below its retail price.
Price Band
$25–$35
Value Signal
Priced Above Perception
Pricing Takeaway
Guests placed this wine in the $25–$35 range; it retails at $55. That's a significant gap. At the same time, this wine swept the festival's top honors — Most Memorable, Most Likely to Buy Again, Dinner Party Approved, and Crowd Favorite — with a memorability score of 3.76 and purchase intent of 3.81. The tasting experience is clearly working. What's missing is context: the CJ McCollum story, the Chehalem Mountains terroir, Gina Hennen's winemaking — none of that is in the glass. The opportunity is closing the gap between what the wine delivers and what the price asks for, and the story is what does that work.
Varietal Comparison
How Does It Stack Up?
A peer comparison groups 2022 McCollum Heritage 91 Pinot Noir against other wines made from the same primary varietal at the festival — the wines most likely to share shelf space, placement, and consumer attention.
| # |
Wine |
Winery |
Country |
Price |
| 10 |
2022 McCollum Heritage 91 Pinot Noir |
McCollum Heritage 91 |
USA |
$55 |
| 18 |
2023 Archery Summit Dundee Hills Pinot Noir |
Archery Summit |
USA |
$65 |
| 41 |
NV Mai Vino Pinot Noir |
Mai Vino |
Chile |
$30 |
→ Three Pinot Noirs at $30, $55, and $65 — the full varietal score breakdown is in the Deep Dive. The Deep Dive answers this.
Style Comparison
Among All Reds
A second comparison groups this wine against all reds poured at the festival — showing where it sits within its broader competitive set.
| # |
Wine |
Winery |
Country |
Price |
| 4 |
2022 J. Lohr Tower Road Petite Sirah |
J. Lohr Vineyards & Wines |
USA |
$35 |
| 5 |
2021 Le Anfore di Elena Casadei Sangiovese Toscana IGT |
Le Anfore di Elena Casadei |
Italy |
$26 |
| 10 |
2022 McCollum Heritage 91 Pinot Noir |
McCollum Heritage 91 |
USA |
$55 |
| 11 |
2021 Kapistoni Budeshuri Saperavi |
Kapistoni Winery |
Georgia |
$33 |
| 13 |
2022 Silver Heights The Last Warrior Red |
Silver Heights |
China |
$30 |
| 15 |
2020 Backsberg Pumphouse Shiraz |
Backsberg Family Wines |
South Africa |
$24 |
→ #2 among all reds at the festival — see the full ranking against every red in the room in the Deep Dive. The Deep Dive answers this.
2023 Archery Summit Dundee Hills Pinot Noir
Archery Summit · Dundee Hills AVA, Willamette Valley, Oregon · USA
Retail: $65
The Story
Kim Abrahams grew up in Southern Louisiana, earned her Certificate in Viticulture and Enology, and ended up at one of Dundee Hills' most site-focused estates. The Arcus Vineyard she works with has vines planted in 1973 — 50+ years old. The winery sits underground in volcanic hillside caves. Gravity-flow only. Kim works with Jory soils, the iron-rich red volcanic earth the Dundee Hills is built on.
#18 of 55
Festival Rank
Top 33%
Percentile
Ranked in the top 33% of the festival — top 18 of 55 wines in a blind tasting from 14 countries.
Dinner Party Confidence
3.61 / 5
The Angle
Solid scores: 3.50 memorability, 3.61 purchase intent and DPC. The pricing gap is the one to address — $30 perceived against $65 retail isn't unusual for a restrained, site-driven Dundee Hills Pinot tasted blind. The style rewards context. The Jory soil story, 50-year-old Arcus vines, and Kim Abrahams' Old World-meets-Oregon approach are the content that closes the $35 gap. The wine's quality is there — it just needs the narrative in the room.
Guests described this wine as Earthy
and Cozy.
Cherry ×9
Plum ×5
Cranberry ×4
Baking Spices ×3
Pepper ×3
Pomegranate ×3
Pricing Intelligence
Guests placed this wine below its retail price.
Price Band
$25–$35
Value Signal
Priced Above Perception
Pricing Takeaway
Blind, guests put this wine in the $25–$35 range; it retails at $65. Blind, without the Archery Summit name or the Dundee Hills AVA behind it, guests defaulted to a much lower band. Memorability came in at 3.50 and purchase intent at 3.61 — respectable, but not at a level that's carrying the price point on its own. A $65 Pinot Noir needs a clear reason to exist in someone's mind at that price. The wine is performing well enough — it just needs the story to do more of the heavy lifting.
Varietal Comparison
How Does It Stack Up?
A peer comparison groups 2023 Archery Summit Dundee Hills Pinot Noir against other wines made from the same primary varietal at the festival — the wines most likely to share shelf space, placement, and consumer attention.
| # |
Wine |
Winery |
Country |
Price |
| 10 |
2022 McCollum Heritage 91 Pinot Noir |
McCollum Heritage 91 |
USA |
$55 |
| 18 |
2023 Archery Summit Dundee Hills Pinot Noir |
Archery Summit |
USA |
$65 |
| 41 |
NV Mai Vino Pinot Noir |
Mai Vino |
Chile |
$30 |
→ Two Oregon Pinot Noirs in the same room — the full head-to-head score comparison is in the Deep Dive. The Deep Dive answers this.
Style Comparison
Among All Reds
A second comparison groups this wine against all reds poured at the festival — showing where it sits within its broader competitive set.
| # |
Wine |
Winery |
Country |
Price |
| 13 |
2022 Silver Heights The Last Warrior Red |
Silver Heights |
China |
$30 |
| 15 |
2020 Backsberg Pumphouse Shiraz |
Backsberg Family Wines |
South Africa |
$24 |
| 17 |
2023 Sierra de Tolono Rioja Tinto |
Sierra de Tolono |
Spain |
$21.99 |
| 18 |
2023 Archery Summit Dundee Hills Pinot Noir |
Archery Summit |
USA |
$65 |
| 24 |
2022 Snowden Vineyards Merlot 'Lost Vineyard' |
Snowden Vineyards |
USA |
$45 |
| 27 |
2023 Domaine de la Bergerie 'La Cerisaie' Anjou Rouge |
Domaine de la Bergerie |
France |
$26 |
→ Top 20 of 55 wines at $65 — see the full red wine ranking and score spread in the Deep Dive. The Deep Dive answers this.
2023 Grgich Hills Estate Napa Valley Chardonnay
Grgich Hills Estate · Napa Valley, California · USA
Retail: $42
The Story
This wine is the direct descendant of the 1973 Château Montelena Chardonnay that beat Burgundy at the 1976 Judgment of Paris. Mike Grgich made that wine; he founded this estate the following year. Violet Grgich now runs the family business. The wine is certified organic, barrel-fermented on indigenous yeast with no malolactic fermentation — a deliberate decision that sets it apart from most California Chardonnay.
#21 of 55
Festival Rank
Top 38%
Percentile
This wine OUTPERFORMED the Chardonnay average at the festival across all three metrics.
Dinner Party Confidence
3.58 / 5
The Angle
A 3.53 memorability and 3.58 DPC are solid — guests remembered it and felt confident serving it. The pricing gap — $30 perceived against $42 retail — is the work to do. The Judgment of Paris lineage is the bridge: this wine has one of the most specific origin stories in the entire festival. For younger NYC buyers, the 1976 story is compelling, and Violet Grgich's family stewardship and the organic, no-MLF winemaking give it a modern hook. Lead with the history, close with the farming.
Guests described this wine as Elegant
and Rich.
Brioche ×5
Cream ×4
Apple ×4
Butter ×3
Pear ×3
Lemon ×3
Pricing Intelligence
Guests placed this wine below its retail price.
Price Band
$25–$35
Value Signal
Priced Above Perception
Pricing Takeaway
Without context, guests placed this wine in the $25–$35 range; it retails at $42. For a Napa Chardonnay, that gap is worth paying attention to. Memorability came in at 3.53 and purchase intent at 3.35 — the lowest buy intent in the Colangelo portfolio. The wine isn't landing with the urgency its price requires. That's a framing challenge more than a quality one — Grgich Hills carries real provenance, but without context, a blind crowd doesn't have access to that. The price needs the story behind it to make sense.
Varietal Comparison
How Does It Stack Up?
A peer comparison groups 2023 Grgich Hills Estate Napa Valley Chardonnay against other Chardonnays at the festival — the wines most likely to share shelf space, placement, and consumer attention.
| # |
Wine |
Winery |
Country |
Price |
| 8 |
2023 Maison Prosper Maufoux Macon Villages |
Maison Prosper Maufoux |
France |
$24 |
| 21 |
2023 Grgich Hills Estate Napa Valley Chardonnay |
Grgich Hills Estate |
USA |
$42 |
| 23 |
2023 Zuccardi Poligonos Chardonnay |
Zuccardi |
Argentina |
$30 |
| 26 |
2024 Chamisal SLO County Chardonnay |
Chamisal Vineyards |
USA |
$18 |
→ Four Chardonnays from three countries — see how every score stacks up across the varietal field in the Deep Dive. The Deep Dive answers this.
Style Comparison
Among All Whites
A second comparison groups this wine against all whites poured at the festival — showing where it sits within its broader competitive set.
| # |
Wine |
Winery |
Country |
Price |
| 14 |
2023 Working Dog Winery Traminette |
Working Dog Winery |
USA |
$19 |
| 19 |
2025 OTU Estate Limited Release Sauvignon Blanc |
OTU Wines |
New Zealand |
$29 |
| 21 |
2023 Grgich Hills Estate Napa Valley Chardonnay |
Grgich Hills Estate |
USA |
$42 |
| 23 |
2023 Zuccardi Poligonos Chardonnay |
Zuccardi |
Argentina |
$30 |
| 26 |
2024 Chamisal SLO County Chardonnay |
Chamisal Vineyards |
USA |
$18 |
→ The full white wine ranking and score comparison across all 20+ whites in the festival is in the Deep Dive. The Deep Dive answers this.
2024 Chamisal SLO County Chardonnay
Chamisal Vineyards · San Luis Obispo County, California · USA
Retail: $18
The Story
Brianne Engles became the first female head winemaker in Chamisal's 50-year history in 2023. The estate was one of the first commercial vineyards planted in San Luis Obispo County — 1973 — and Brianne works the same Edna Valley soils with zero oak and extended lees aging in stainless steel. The style is deliberately Chablis-inspired: lean, mineral, unoaked.
#26 of 55
Festival Rank
Top 47%
Percentile
Dinner Party Confidence was the standout metric here — guests were more willing to serve this than to seek it out independently, a signal pointing toward strong on-premise potential.
Dinner Party Confidence
3.55 / 5
The Angle
The DPC score (3.55) runs notably ahead of memorability (3.0) and purchase intent (3.05) — guests were more confident serving this than buying it for themselves. At $18, that's a specific retail shelf story: the food-friendly, unoaked Chardonnay that works at the table. The pricing overperformance (guests valued it at $20 blind) means the quality is communicating. The angle for younger NYC buyers is Brianne Engles as the first female head winemaker in the estate's history and the Chablis-vs-Napa positioning — a wine that's deliberately not trying to be what most California Chardonnay is.
Guests described this wine as Crisp
and Bright.
Apple ×5
Lemon ×3
Butter ×3
Grapefruit ×3
Grass ×3
Lime ×3
Pricing Intelligence
Guests landed this wine right where it sits.
Price Band
$15–$25
Value Signal
Right on the Money
Pricing Takeaway
Guests called this one in the $15–$25 range — right at its retail price. That alignment is straightforward. What's worth noting is that memorability (3.00) and purchase intent (3.05) came in on the lower end of the portfolio. The wine is priced correctly, but it's not generating the same level of enthusiasm as some of its peers. The positioning is clean; the opportunity is in finding what makes this Chardonnay worth seeking out, and making sure that comes through.
Varietal Comparison
How Does It Stack Up?
A peer comparison groups 2024 Chamisal SLO County Chardonnay against other wines made from the same primary varietal at the festival — the wines most likely to share shelf space, placement, and consumer attention.
| # |
Wine |
Winery |
Country |
Price |
| 8 |
2023 Maison Prosper Maufoux Macon Villages |
Maison Prosper Maufoux |
France |
$24 |
| 21 |
2023 Grgich Hills Estate Napa Valley Chardonnay |
Grgich Hills Estate |
USA |
$42 |
| 23 |
2023 Zuccardi Poligonos Chardonnay |
Zuccardi |
Argentina |
$30 |
| 26 |
2024 Chamisal SLO County Chardonnay |
Chamisal Vineyards |
USA |
$18 |
→ Four Chardonnays from three countries — the full varietal score breakdown is in the Deep Dive. The Deep Dive answers this.
Style Comparison
Among All Whites
A second comparison groups this wine against all whites poured at the festival — showing where it sits within its broader competitive set.
| # |
Wine |
Winery |
Country |
Price |
| 19 |
2025 OTU Estate Limited Release Sauvignon Blanc |
OTU Wines |
New Zealand |
$29 |
| 21 |
2023 Grgich Hills Estate Napa Valley Chardonnay |
Grgich Hills Estate |
USA |
$42 |
| 23 |
2023 Zuccardi Poligonos Chardonnay |
Zuccardi |
Argentina |
$30 |
| 26 |
2024 Chamisal SLO County Chardonnay |
Chamisal Vineyards |
USA |
$18 |
| 30 |
2021 Abel Mendoza 5V |
Abel Mendoza |
Spain |
$61 |
| 33 |
2024 Catena 'White Clay' Luján de Cuyo White Blend |
Catena Zapata |
Argentina |
$23 |
→ Ranked against every white in the festival — the full placement and score comparison is in the Deep Dive. The Deep Dive answers this.
2022 Spring Valley Vineyard Uriah Red
Spring Valley Vineyard · Walla Walla Valley, Washington · USA
Retail: $65
The Story
Named after Uriah Franklin Corkrum — Kate Derby's great-great-grandfather, who homesteaded Spring Valley in the late 1800s. The Corkrum family has farmed this Walla Walla land since 1865, wheat first, wine grapes since the 1990s. Kate Derby makes the wine from vines planted in 1995 and 2001 on estate ground at 1,200-1,700 feet, every grape tended by hand.
#32 of 55
Festival Rank
Top 58%
Percentile
Ranked in the top 58% of the festival — one of 32 wines to outscore the field in a blind tasting of 55 wines from 14 countries.
Dinner Party Confidence
3.24 / 5
The Angle
The scores reflect a style that needs context to land — 3.29 memorability and 3.18 purchase intent in a blind setting is honest feedback on a restrained, food-dependent Walla Walla blend. The $35 pricing gap ($30 perceived vs $65 retail) is large, but the generational farming story is the thing that changes that number. Kate Derby, five generations of land stewardship, estate-grown fruit, 100% French oak — all of it is the content that turns a $30 perception into a $65 conversation. The audience to target first is the sommelier and the retailer already building a Pacific Northwest program.
Guests described this wine as Rich
and Cozy.
Cherry ×5
Leather ×5
Chocolate ×2
Tobacco ×2
Vanilla ×2
Baking Spices ×2
Pricing Intelligence
Guests placed this wine below its retail price.
Price Band
$25–$35
Value Signal
Priced Above Perception
Pricing Takeaway
Guests put this one in the $25–$35 range; it retails at $65. That's a wide gap, and it showed up in the scores too — memorability at 3.29 and purchase intent at 3.18, the lowest in the red category. Blind, a Walla Walla blend without its name or story doesn't have much to anchor to in a room of 125 NYC drinkers. The wine needs context to justify its price point. Without it, guests are pricing what they experienced, not what the wine represents.
Style Comparison
Among All Reds
A second comparison groups this wine against all reds poured at the festival — showing where it sits within its broader competitive set.
| # |
Wine |
Winery |
Country |
Price |
| 24 |
2022 Snowden Vineyards Merlot 'Lost Vineyard' |
Snowden Vineyards |
USA |
$45 |
| 27 |
2023 Domaine de la Bergerie 'La Cerisaie' Anjou Rouge |
Domaine de la Bergerie |
France |
$26 |
| 29 |
2022 Domaine Gros-Tollot 'La Cinso' Cotes du Brian |
Domaine Gros-Tollot |
France |
$32 |
| 32 |
2022 Spring Valley Vineyard Uriah Red |
Spring Valley Vineyard |
USA |
$65 |
| 34 |
2023 Istine Chianti Classico |
Istine |
Italy |
$34 |
| 38 |
2022 Working Dog Winery Cabernet Franc |
Working Dog Winery |
USA |
$32.99 |
→ A $65 Walla Walla blend ranked against the full red field — the complete score breakdown is in the Deep Dive. The Deep Dive answers this.
2023 Taboadella 1255 Encruzado Reserve
Quinta Nova / Taboadella 1255 · Silvã de Cima, Castendo, Dão · Portugal
Retail: $30
The Story
Encruzado is indigenous to the Dão — one of Portugal's oldest and most under-explored white grapes. The Taboadella 1255 vines are 40-45 years old, grown on granite soils in Silvã de Cima. Luisa Amorim oversees the estate. Whole cluster fermented, then aged in a combination of French oak, cement, and stainless steel. For most guests in that room, this was likely their first encounter with Encruzado.
#50 of 55
Festival Rank
Top 91%
Percentile
For many guests, this was their first encounter with Encruzado — an introduction to one of the most distinctive indigenous grapes at the festival.
Dinner Party Confidence
3.00 / 5
The Angle
The scores reflect a tough format for this style — blind tastings favor expressive, immediately readable wines, and a mineral-driven, restrained Dão white with 40-year-old vines reads lower without context. This isn't a verdict on quality. The audience for Encruzado is specific: the sommelier already building a Portugal program, the retailer looking for the next under-the-radar white, the buyer who already knows Dão and understands why this grape matters. That's the conversation to lead, and Luisa Amorim's stewardship and the old-vine granite terroir story are the tools to have it.
Guests described this wine as Crisp
and Smooth.
Pear ×7
Apple ×7
Wet Stone ×4
Lime ×4
Dried Fruits ×3
Lemon ×3
Pricing Intelligence
Guests placed this wine below its retail price.
Price Band
$15–$25
Value Signal
Priced Above Perception
Pricing Takeaway
Without context, guests put this wine in the $15–$25 range; it retails at $30. Encruzado is an indigenous Portuguese grape that most NYC wine drinkers haven't encountered — tasted blind, without that context, guests had no anchor for what it should cost. Memorability came in at 2.78 and purchase intent at 2.78, the lowest in the portfolio. That's not a quality signal — it's a familiarity signal. The wine landed at the bottom of the rankings largely because it was unfamiliar, not because it underperformed. The opportunity is giving people a reason to meet it.
Style Comparison
Among All Whites
A second comparison groups this wine against all whites poured at the festival — showing where it sits within its broader competitive set.
| # |
Wine |
Winery |
Country |
Price |
| 45 |
2023 Momento Grenache Blanc Western Cape |
Momento by Marelise Niemann |
South Africa |
$32 |
| 46 |
2024 Auburn Road Vineyards Featherbed Vineyard Chardonnay |
Auburn Road Vineyards |
USA |
$29 |
| 48 |
2021 Bodegas Pandora Verdejo |
Bodegas Pandora |
Spain |
$18 |
| 50 |
2023 Taboadella 1255 Encruzado Reserve |
Quinta Nova / Taboadella 1255 |
Portugal |
$30 |
| 52 |
2022 Susana Esteban Alentejano 'Tira O Veu' |
Susana Esteban |
Portugal |
$44 |
| 54 |
2018 Château Hostens-Picant Cuvée des Demoiselles |
Chateau Hostens-Picant |
France |
$32 |
→ The only Encruzado in the festival — see how it placed against every other white in the room in the Deep Dive. The Deep Dive answers this.